Garagista - The Hipster Hijacking
WE ALL KNOW A HIPSTER OR TWO, but do hipsters drink beer?
A new campaign has launched in South Africa to highlight what a real man drinks and to do this, Garagista Beer Co. together with Amplicon PR and The Institute have created a mind-blowing anti-hipster campaign with the punchy tagline “All Beer. No Bullshit.”, aiming to make fun of hipsters’ lifestyle and to give importance on the male masculinity instead. Guess what? It turned out to be a great one! Seeing this brilliant set of printed ads, they made us remember how meaningful it is to be (or love) a real man instead of the trendy, buckish hipster.
Do you ever just want to sit next to someone and listen to everything they could possibly say about anything ever just because you like their face and their voice and their general existence?
Here I am listening to Cold Play - Ghost Stories (awesome album by the way!!) and my thoughts are going a tad wild. There is so much I want to do with life, so much I want to learn and touch and grow. But in all honesty, with the past week I learned that we have no time. Yes, we are “young, wild n free” but are we really living? Are you living the kind of life you want to be remembered by, when you leave?
To some “living” might mean partying it up with your friends every weekend and waking up the next morning either deaf, blind or paralysed, yes I went through that too. But I did not feel as alive as I wanted to. Those are not the kind of memories I want to leave behind or even reminisce on myself.
My soul craves a whole lot more, and yes I had a taste and I want more. I wake up and just live, to be hit by a random thought and call it Inspiration. It’s tough for some people to visualise what I think and how my thought process works, so sharing ideas and concepts may be difficult, but that has not changed my mind.
Last year my soul lost its fire and adventure at point. I had forgotten how to laugh, I had forgotten what happy thoughts and feelings were like. To feel the warmth of the sun. I knew it was gone and did not know how to get it back.
Since I was a kid living in Spruitview, I used to draw outfits for my barbie dolls and my nanny would teach me and help me with sewing clothes for my dolls. Soon my love for drawing and art grew immensely, studying Visual Art and going through the history of art, I somewhat felt at home. My hands became my words, my paint brush was my tongue.
But that stopped for a couple years, until this past week. Feeling the pain, numbness and not knowing what to say or do. I pulled out an old blank canvas, and opened my toolbox with paint brushes and oil paints. The smell that brought back so many memories and joy of getting dirty from paint and letting my hands speak for me. I began to paint, listening to the audio from the movie The Great Gatsby, I let my being out. And I felt alive again, for a brief moment, that small spark.
Saturday (12 July, 2014) my friend was laid to rest, I have never cried so much in my life. But at the same time that was the day all the pain and heartache stopped. After saying my last words to Tiny, it felt like all the bad had melted away and there was space to fill up with good. I made a promise to myself to get my happy back. My schoolmates and I, all stood around his grave, praying. We knew we lost an amazing friend and brother, but he left a piece in each of us, we all learned something from Ntwanano Tiny Maluleke. To laugh, to choose to be happy, to smile, humble, grateful, inspiring, to be passionate, to love, to embrace and most importantly to LIVE. A brand i would say, because he was consistent, he stayed in the hearts of many, building relationships wherever he went and communicated very well. And I believe the Tiny brand will live on forever, and I want to say “Thank you. Thank you.Thank you”
I learned a lot without realising it, and now I see it, and it will be forever cherished.
I am on a journey, I am writing my pages and these are my thoughts. I don’t know when I’ll finish writing my book but I do know it will be something worth reading.
I just want my Nozi back.
I N S P I R E D